Marketing Communications Manager

Location: Fully remote; able to work during US business hours

Classification: Full-time, exempt employee

Salary: $40.00 - $49.00 per hour

Welcome to Miaplaza! 

Miaplaza’s vision is to elevate online learning by applying the most successful approaches in virtual education to create an accessible and inclusive homeschool curriculum and online high school where all students can be successful. Our K-8 platforms include Miacademy, Always Icecream, and Clever Dragons, and our 9-12 options include MiaPrep and MiaPrep Online High School.

We're seeking a dynamic Marketing Communications Manager to help drive our Marketing endeavors with dynamic writing, analytical skills, and campaign management abilities.

A Day in the Role:

• Communications and Content Strategy

  • Strategize, write, and implement social media engagement and email marketing campaigns

  • Write multi-channel content that demonstrates measurable brand engagement and conversion lift

  • Develop targeted communication strategies for internal and external audiences

• Brand Awareness and Positioning

  • Craft comprehensive marketing content that align with brand objectives, including email, social posts, paid ads, etc

  • Create consistent brand narratives across all communication platforms

  • Manage brand guidelines and visual identity standards

• Market Insights and Community Activation

  • Implement social listening strategies to capture real-time digital conversations

  • Transform customer feedback into actionable strategic insights

  • Nurture online communities through targeted engagement tactics

• Strategic Partnerships and Growth Initiatives

  • Track and optimize performance metrics for each marketing channel

  • Build strategic alliances that extend brand reach and credibility

• Team and Collaborative Leadership

  • Support the buildout of a high-quality Marketing Communications team

  • Collaborate with Customer Success, Product, and other teams to drive marketing initiatives

The ideal candidate brings:

• Experience with affiliate marketing programs or advanced influencer marketing strategies

• Knowledge of or experience in EdTech

• Portfolio showcasing versatile content creation across formats and channels

• Communications experience with the following tools:

  • Digital marketing platforms (Meta Ads, Google Ads)

  • Analytics tools (Google Analytics, Amplitude)

  • Marketing automation platforms (Unbounce)

  • Social media management tools (Agorapulse)

  • Design tools (Canva, Figma)

Requirements:

• Education, Training, and Experience

  • Bachelor’s degree in marketing, business, or a related field

  • 5+ years of strategic marketing communications experience

  • Proven success in driving high-impact marketing initiatives

  • 2+ years of team management experience in fast-paced, growth-oriented environments

  • Demonstrated success in building and scaling high-performing marketing teams

• Knowledge, Skills, and Abilities

  • Advanced analytical and strategic thinking capabilities leveraging a data-driven decision-making approach

  • Exceptional verbal and written communication skills with the ability to translate complex insights into compelling and creative narratives

  • Proficient in content marketing, marketing analytics and optimization, and A/B testing methodologies

  • Strong cross-functional collaboration skills

  • Ability to adapt quickly to evolving business priorities

  • Consistent track record of delivering measurable marketing outcomes

Compensation & Benefits:

• The expected starting pay range is $40-49/hour. Miaplaza’s compensation philosophy ensures equity and competitiveness while considering the regional differences in living and labor costs. Specific rates will be provided during the hiring process and are aligned with market data and internal equity.

• Full-time employees are eligible for health, dental, and vision insurance, inclusive of specialty care options like fertility benefits, mental health services, and chiropractic care, FSA, HSA, and more.

• All employees are eligible for a 401(k) retirement plan with employer match.

• Paid Time Off (PTO), floating holidays, parental leave, and other perks and benefits.

• We invite your family and friends to join our journey! All employees receive free site memberships and discounted MOHS tuition for the children in their household, plus two additional memberships for other children in their lives.

➡️ You can hear our CEO, Johannes Ziegler, discuss our company’s values and future here!

➡️ Learn more by visiting our careers page!

Ready to apply?

Join our team at Miaplaza! Start by submitting your application and resume. Our hiring process involves an assessment followed by three or more interviews and a role-specific assignment.

We're building an inclusive workplace where everyone belongs. As an equal-opportunity employer and E-Verify participant, we welcome candidates from all backgrounds and experiences. We consider all qualified applicants regardless of race, color, religion, sex, orientation, gender identity, national origin, disability, veteran status, age, or arrest/conviction records in accordance with applicable laws.

Need accommodations during the application process? Simply let us know before your assessment. We'll work with you to provide any necessary adjustments, including alternate versions of the assessment or assignment based on your needs.

Principals only, no recruitment agencies.